More brands and companies can take advantage of the advantages of meeting consumers on their couches thanks to connected TV (CTV), which is upending traditional television advertising. As more people choose streaming services over cable, CTV opens up new avenues for connecting with target audiences in a way that viewers genuinely enjoy. This post will highlight and help in understanding the benefits of Connected TV for advertisers and why it should be a part of your business plan.
CTV Marketing Has A Wide Audience
CTV advertising is something to think about if you’re trying to find a means to get your marketing message in front of most people. Nearly 80% of American homes have a CTV, and that percentage will only increase. The average American now watches eight hours of video a day, and people are spending more time than ever streaming material on their TVs. It’s the ideal setting for introducing yourself and raising awareness of your brand.
It Provides Accurate Targeting
One of the main advantages of CTV advertising is that it provides a degree of accuracy unmatched by linear TV. CTV advertising makes it simple to segment your commercials and programmatically engage with profiles who meet your criteria, as opposed to striving for mass marketing messaging in the hopes of reaching some of your target audience. Nowadays, advertising success is more than just a math exercise. It all comes down to reaching the correct audience, and CTV eliminates the uncertainty in displaying your ad content to the target audience.
You Get Reports and Measurements Not Found in Linear TV
The fact that companies no longer require extensive performance reports to assess the success of their campaigns is another advantage of CTV advertising that traditional TV cannot match. More information and methods to gauge your influence virtually instantly are provided by CTV, allowing you to make necessary corrections.
Complementing the Cookie-less -The future
Marketers are baffled as to how they can gather audience data when cookies are disappearing. CTV does the data collection for you; cookies are not needed. Hard data, such as IP addresses, device IDs, and other comparable first-party data, are essential to CTV. This enables advertisers to provide contextually relevant content and target homes and individuals.
It Is Both Economical and Efficient.
Historically, smaller firms with smaller budgets have been unable to afford traditional TV advertising. Targeting wasn’t nearly as accurate, and advertisers would need to spend tens or even hundreds of thousands of dollars on a nationwide advertising campaign. CTV makes a difference by providing smaller companies equal opportunity to compete. Brands can pay for CTV advertising in various methods, including cost per 1,000 impressions or cost per completed view. Additionally, you are not restricted to a single network or channel. This gives you a targeted, cost-effective option to reach even more people.
Conclusion
Cross-device attribution, which measures and attributes conversions across numerous devices, is made possible by CTV platforms. By doing this, you can monitor the customer journey from exposure to CTV ads to conversions on other platforms, including desktops, laptops, tablets, and smartphones.
These platforms can measure foot traffic by using location data. You may monitor if people who saw your CTV advertisements went to your actual sites, such as shops or eateries. When a viewer sees a CTV advertisement, the platform may monitor the exposure, establishing a connection between the geographical information and the ad exposure.